Crawford & Company Thought Leadership Campaign
Crawford & Company provides insurance claims management solutions and services in 70 countries.
Overview
A thought leadership campaign on technology and people to strengthen Crawford’s position as the front runner in the insurance claims management landscape.
The challenge
Accelerate the development and creation of engaging, easily digestible thought leadership content and drive awareness of Crawford’s deep knowledge.
The solution
Strategic discussions with Crawford’s subject matter experts led to a human-centered approach that differentiated its position as a leader in the claims management market.
Thoughtful content strategy, inviting design and smart navigation systems drove the development of three industry whitepapers that were promoted via five infographics, blog posts and teaser videos.
case studies
Success stories
