Generate Health Brand Refresh
Generate Health is a non-profit committed to improving the health and wellbeing of St. Louis moms, babies and families.
Overview
A new logo, tagline and visual brand platform to support an organization’s new name and rebrand.
The challenge
The Maternal, Child and Family Health Coalition sought to modernize its brand image via a name change, new tagline and a fresh brand platform that could be easily used by their internal team to create new and future communication materials.
The solution
Collaboration and discovery highlighted the organization’s role as an empowering, inclusive and positive catalyst for change in the community.
“Family” and “community” were anchoring themes in the tagline and brand visuals, while the “coalition” inspired unique and diverse groups coming together to promote progress, optimism and energy.
The organization’s Board unanimously approved the new brand mark/logo and tagline and provided permission to create user-friendly brand guidelines, business cards, letterheads, presentation template and branded communications materials.
case studies
Success stories
