Auto Insurance Thought Leadership Campaign
An industry-leading global data analytics brand delivers innovative technologies, advanced analytics and powerful resources to help businesses make informed decisions.
Overview
A multi-channel thought leadership campaign to engage and educate audiences on the trends and opportunities in the auto insurance market.
The challenge
Appeal to auto insurers competing in a crowded marketplace by positioning the data and analytics provider as a trusted source for up-to-date trends, key insights and relevant solutions.
The solution
An awareness campaign spotlighted top concerns and trends in the auto insurance industry. Design featured bold imagery, simplified data visualizations and easy-to-scan takeaways across all assets.
Social media and email promotions drove audiences to gain knowledge and start conversations across the industry. A top 5 trends infographic hooked audiences to further discover a 25-page eBook designed to help readers scan and absorb complex information and potential solutions.
case studies
Success stories
