Benefit Bump Brand Identity
BenefitBump is a holistic navigation service that connects parents or aspiring parents with their employer's ecosystem of benefits, leave policies and resources.
Overview
A brand identity platform and go-to-market sales materials for a startup focused on family and maternal health benefits.
The challenge
In the crowded and competitive space of Employee Assistance Programs (EAPs), BenefitBump sought to create an authentic brand to make an immediate impact on an unmet need in family planning. Focused on pregnancy and parental leave benefits, the organization requested a captivating narrative and communication tools to demonstrate easy adoption for member families.
The solution
Guided by research-driven discovery, BenefitBump’s new visual platform provided a modern, graceful and sophisticated brand identity — centered around the peaceful image of a stork in flight.
A 13-page messaging document delivered a detailed articulation of BenefitBump’s value proposition. A simple yet comprehensive brand guideline ensured consistency across future touchpoints.
Additional launch materials included a brand video, infographic, member posters, app mockups and more.
case studies
Success stories
