Casa de Salud Brand Refresh and Corporate Communications Collateral

Casa de Salud (“House of Health”) is a community-based nonprofit providing quality healthcare services to immigrants and refugees in St. Louis. 


Format

Digital

Presentation

Expertise

Brand Identity

Corporate Communications

Banner: Advancing access for St. Louis immigrants and refugees
Banner: Advancing access for St. Louis immigrants and refugees

Overview

As the winner of Notion’s 2023 Design for Purpose Grant for local nonprofits, Casa de Salud received more than 500 hours of creative counsel, planning, content and graphic design support to improve their brand presence and increase their reach in the community. 

Social media images.
Social media images.
Brand design elements.
Brand design elements.
Brand iconography.
Brand iconography.

The challenge

Elevate the organization with a robust visual platform, graphic design assets and brand guidelines to expand the portfolio of marketing and communication assets. Support storytelling efforts to advance Casa’s mission and boost local funding and support. 

Presentation on laptop.
Presentation on laptop.
Letterhead.
Letterhead.
Presentation screens.
Presentation screens.

The solution

Casa’s vibrant personality materialized via fun shapes, friendly iconography and happy photography. User-friendly design tools and templates were provided for the organization’s ongoing communication needs via presentations and social media. 

The Annual Report was converted into a clear and engaging landing page, enabling the nonprofit to update content each year with little redesign. 

Touching testimonials were captured into compelling stories and quotes to be used in various marketing materials, and video production support delivered an engaging virtual fundraising event, Zocaloco. 

Presentation screens.
Presentation screens.

case studies

Thought Leadership

Crawford & Company Thought Leadership Campaign

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Corporate Communications

Great Circle Awareness Video

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Corporate Communications

Gap Manager Training Workbook

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