Casa de Salud Brand Refresh and Corporate Communications Collateral
Casa de Salud (“House of Health”) is a community-based nonprofit providing quality healthcare services to immigrants and refugees in St. Louis.
Overview
As the winner of Notion’s 2023 Design for Purpose Grant for local nonprofits, Casa de Salud received more than 500 hours of creative counsel, planning, content and graphic design support to improve their brand presence and increase their reach in the community.
The challenge
Elevate the organization with a robust visual platform, graphic design assets and brand guidelines to expand the portfolio of marketing and communication assets. Support storytelling efforts to advance Casa’s mission and boost local funding and support.
The solution
Casa’s vibrant personality materialized via fun shapes, friendly iconography and happy photography. User-friendly design tools and templates were provided for the organization’s ongoing communication needs via presentations and social media.
The Annual Report was converted into a clear and engaging landing page, enabling the nonprofit to update content each year with little redesign.
Touching testimonials were captured into compelling stories and quotes to be used in various marketing materials, and video production support delivered an engaging virtual fundraising event, Zocaloco.
case studies
Success stories