Gap Manager Training Workbook

Gap, Inc. is a global clothing retailer with multiple product brands that aims to inspire authentic self-expression through products and experiences.


Format

Print

Expertise

Corporate Communications

Banner: set Goals. talk Performance. reward Success.
Banner: set Goals. talk Performance. reward Success.

Overview

An inviting, engaging and well-designed talent development toolkit for global leadership training.

Cover of printed workbook.
Cover of printed workbook.

The challenge

Rebuild and enhance an existing toolkit/workbook with a fresh visual identity to create an engaging and immersive educational experience for new team leaders at Gap’s “Great Boss” training sessions. 

Page layout before and after comparison.
Page layout before and after comparison.
Brand palette and decorative patterns.
Brand palette and decorative patterns.
Brand iconography.
Brand iconography.

The solution

Gap’s upbeat and energetic training experience was translated into a fun and colorful 70-page workbook. 

A clean look, tone and feel (including organized layouts, unique textures, custom icons, vibrant dividers in brand colors, and more) made the content scannable, digestible and engaging — inviting users to mark-up the workbook with notes of their own.

The spiral binding made it easy to take notes throughout and enabled future edits or additions without full and costly reprints.

Page layouts.
Page layouts.

case studies