Great Circle Awareness Video
Great Circle (now a part of KVC Missouri) is a non-profit organization that provides child welfare and behavioral health services, focused on trauma-informed care, autism, family support and education.
Overview
Promoting Great Circle’s expertise in trauma-informed care via broadcast media in a caring and sensitive manner.
The challenge
Great Circle was looking to raise awareness about their unique expertise in trauma-informed care and family services.
An ongoing broadcast media spot provided an opportunity to educate the public about a sensitive, often stigmatized topic, while creating an emotional connection to encourage families to use their services.
The solution
A deep dive into the subject matter informed an empathetic narrative that spoke to trauma without triggering unwanted emotions. A narrated voiceover was paired with the visual metaphor of an adult guiding children as they sail toy boats down a rocky stream, helping those that get stuck get back on track.
Pre-production and shoot coordination included casting child talent, location search, prop design and resource management. The produced video was used in paid broadcast ads across Missouri and on social media.
case studies
Success stories
