Sensient Tradeshow Branding and Sales Collateral
Sensient Imaging Technologies (now a part of Sun Chemical Corporation) is a leading global ink manufacturer specializing in rich and vibrant colors for a broad range of commercial applications.
Overview
Demonstrate Sensient’s leadership in high-performance ink solutions via a vibrant display of colors in sales tools and large-format tradeshow booth graphics.
The challenge
Gain a competitive edge in the marketplace by up-leveling brand graphics and sales materials to showcase the organization’s strengths in dye-sublimation, rich colors and eco-sustainability.
The solution
Insightful discovery with sales and marketing representatives inspired Sensient’s visuals to focus on ink, vibrant colors and deep, dark blacks – a key differentiator that is often hard to achieve.
Artful and dynamic photoshop of action-oriented athletes, dancers and animals with ink splashes conveyed high-performance solutions and invited audience curiosity.
The visual theme served as the cornerstone of the organization’s largest tradeshow exhibit, sales presentation and product marketing materials.
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