The Peggs Company Sales Narrative
Peggs is a 60-year-old manufacturing company dedicated to providing essential grocery and retail equipment to businesses across North America.
Overview
A compelling sales narrative and brand identity that represents The Peggs Company’s legacy, leadership and dedication to service in the retail space.
The challenge
New market competition and confusing claims were starting to influence Peggs’ customers and their purchasing decisions. Peggs needed to own their position as an established leader in the space and enable sales reps to deliver a strategic and consistent brand narrative in their sales engagements.
The solution
Discovery sessions uncovered Peggs’ authentic brand story and market differentiators, guiding the development of a new corporate narrative.
Three unique design approaches were offered. The chosen concept included an expanded color palette, new iconography, relevant images and smart visual elements that referenced shopping cart patterns.
A flexible sales deck combined new messaging and design with customizable charts and graphs — empowering sales reps to adapt their presentations while staying on brand.
case studies
Success stories
