Virtual Client Engagement Experience
A U.S. leader in specialty pharmacy supports patients living with chronic and complex health conditions.
Overview
A virtual 3D educational tour for client engagements that mirrors a private onsite sales experience.
The challenge
In a world where in-person meetings, tours and demos aren’t always possible, the specialty pharmacy sought to develop a fully customizable, interactive and highly engaging virtual experience.
Presenters and sales representatives required the virtual tool to demonstrate all aspects of the organization’s capabilities, while also allowing customization for specific audience interests.
The solution
A sophisticated design that combined 3D graphics, elaborate renderings and detailed scripts produced a life-like walk-through experience of the specialty pharmacy’s customer engagement facilities and innovation centers.
Multiple presentation modules gave sales representative access to targeted content and solutions. Thoughtful scenario planning and back-end development enabled presenters to create custom tour experiences catered to each prospect’s interests and business needs.
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